Transactor
Project Brief & Kickoff
It all started in a Monday morning strategy session with our Team Lead. We were briefed on an ambitious new product: Transactor — a digital platform that would simplify and secure money transfers from Australia to Africa, with a long-term goal of becoming a financial bridge between the diaspora and home.
The mission was clear: “We’re not just building another fintech app. We’re helping people send love, support, and opportunities back home.”
My Role
As the lead designer at Transactor, I led the end-to-end design process for both the mobile and web platforms—from research to testing. I conducted interviews and surveys with African migrants living in Australia to build user personas, I mapped user journeys and pain points, I designed user flows, wireframes, and prototypes using Figma, and carried out usability testing through Maze and moderated Zoom sessions.
My End-to-End Design Process:
I follow a user-centred, iterative approach to ensure that every solution is grounded in real needs and delivers measurable impact.
My first task was to understand the users.
I gathered insights from African migrants living in Australia.
From the research, I identify patterns and themes: I went through the data and look for recurring trends and insights
Extract Insights for each theme
From the research, I uncovered three core needs:
01. Trust
Users feared scams or delays due to past experiences with similar platform.02. Transparency
They wanted to know exactly what was received.03. Convenience
Many juggled multiple apps just to send money and pay bills.Based on research, I helped define 3 key personas:
Each persona was grounded in real user interviews. I validated them through affinity mapping and task-based usability tests, ensuring their goals and frustrations aligned with actual user behaviour.
Joseph
Joseph, 33, moved from Nigeria to Melbourne five years ago. A quiet, determined software engineer,
Joseph's life runs on routine — morning jogs, clean code, and biweekly money transfers to his family back home.
His younger sister just gained admission into a university in Lagos, and their mother’s medical bills never stop. But Joseph has struggled with platforms that promise fast transfers yet delay his
funds — or worse, slice off hidden charges that reduce what his family receives.
He needed more than speed. He needed trust.
Then came Transactor — with live exchange rates, transparent fees, and instant receipts. No more anxiety. No more guesswork. Just a smooth, secure way to do what matters most: support his loved ones, every time, with confidence.
Amina
In Perth’s, Amina, 42, runs a buzzing beauty salon.
She’s smart, savvy, and has calloused hands from years of styling braids
and building her business from scratch.
Back home in Mombasa, her elderly parents rely on her to pay their water and electricity bills. But Amina prefers her laptop — big screen, clear interface. Most apps she tried only worked well on phones, leaving her clicking endlessly and confused by messy layouts.
That’s when she discovered Transactor.
From her desk at the salon, Amina pays bills, checks exchange rates, and sends money — all from a clean, intuitive web interface. Transactor fits into her life, not the other way around. For Amina, it’s more than utility. It’s dignity through simplicity.
Daniel
Daniel, 51, isn’t flashy. He works the early shift at a Sydney warehouse and comes home to cook dinner with his wife. But what his friends may not see is the invisible spreadsheet in his head — nieces' tuition in Accra, cousin's hospital bills, parents' electricity every month.
His last remittance platform was a nightmare: no proof, no updates, and zero support.
That shattered his trust — until he gave Transactor a try.
With a few clicks, Daniel now pays Ghanaian ECG bills directly. He logs in monthly, sees everything laid out clearly —
no tech jargon, no small print. Just plain, secure, effective service.
For Daniel, Transactor isn’t just an app. It’s peace of mind.
From the personas, I crafted some Users Stories and Jobs to be done
Afterwards, I prioritize findings based on Frequency, Severity and Feasibility
I mapped their journeys and pain points, then worked with the team to shape a product flow that made sense emotionally and practically.
UX Flow
Each design decision was rooted in empathy and clarity. Less clutter, more confidence.
I created intuitive user flows. Key features included:
- Easy sign-up/login
- Live currency conversion with instant visibility
- Secure, multi-step money transfer process
- A brand-new Utility Payment feature for electricity, airtime, and water bills
Usability
Testing
Primary tasks tested
Quantitative
Results
I conducted usability testing with 12 participants across our 3 defined personas
Qualitative Insights
One insight really stood out strongly
A significant segment of users — especially older migrants and small business owners — preferred using a desktop or web platform over mobile. Some felt more comfortable reviewing rates and transactions on a larger screen, while others relied on shared office computers or internet cafés.
Outcome
& Impact
& Findings
Transactor launched with glowing feedback from early testers:
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As a designer, I was proud to see how intentional design — paired with empathy, could create real-world impact for global families.
What I Learned
Designing for trust in fintech requires simplicity, transparency, and strong microcopy.
Utility payment integration added unexpected emotional value for users.
Storytelling builds user connection far beyond features.