L o a d i n g

MellersCare

Health Care

About MellersCare

MellersCare leads the way in the UK, providing essential care to those in need within the comfort of their homes. We pride ourselves on delivering a professional and personalised service to ensure that every customer's experience with us is not only efficient but also enjoyable. Our goal is to offer tailored support that addresses their specific care needs. When users visit our site, they often find themselves in a state of panic due to their circumstances. Therefore, a seamless online journey is crucial to provide clarity during their time of need.  

Category
Health Care
Customer
United Kingdom
Date
June 06, 2024

The Problem

The branch page serves as a vital landing point for customers seeking care online. Our internal SEO and content strategy target numerous locations nationwide through organic search, all leading to our current templated branch page. This page is accessed by both new and existing customers. Unfortunately, existing customers sometimes contact the 'new customer' number to reach their specific branch, leading to inefficiencies in our call centre.  

Project Consideration

- Address all potential customer journeys and page uses.
- To provide each customer with a bespoke and personalized journey.
- All branch pages have sub branch pages, these branch pages are focused on care condition based on location. 

User Persona

While creating this persona, I kept in mind that dementia affects individuals differently and prioritized simplicity, clarity, and support to ensure a positive user experience.

Font & Colors

Fonts and colors are critical elements in design, whether for graphic design, web design, or any visual medium. They play a significant role in conveying information, setting the mood, and creating a cohesive and visually appealing design. Here's an overview of fonts and colors in design:

Thank You

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