Designing clarity into complex experiences.
Selected Works
View AllUX Process / Philosophy
My 5D Framework - I don’t just design screens—I design outcomes.
Discover
I begin by understanding the business goals and uncovering user problems through user research methods such as interviews, surveys, and competitor analysis.
Next
Next, I analyze the research findings to identify key insights. I create user personas, map out user journeys, and craft clear problem statements to guide the design direction, while prioritizing user needs.
Ideate
With a clear understanding of the problem, I brainstorm possible solutions, sketch initial wireframes, map user flows, and explore multiple design directions to address user pain points creatively.
Design
I move on to creating wireframes and interactive prototypes, then develop high-fidelity UI designs. I ensure consistency through design systems and incorporate accessibility best practices.
Test & Iterate
Finally, I conduct usability testing to validate the designs, gather feedback, and refine the solution. I work closely with developers for a smooth handoff and continuously improve the product based on insights.

Professional Experience
Senior Product Designer
Transactor BDC
2020 – 2025Led the design of an international money transfer app, driving seamless cross-border transactions. Conducted user research, created responsive multi-device designs, and collaborated with cross-functional teams to improve customer engagement and align with business goals.
Product Designer
Crested5 Media
2018–2020Designed complete web and app experiences from concept to delivery. Validated design decisions through A/B and usability testing, applied SEO and responsive design techniques, and worked closely with developers for smooth implementation.
Product Designer
Sentinel Group
2016–2018Designed and launched the SentiCare App using user-centered design principles. Built a consistent design system, led stakeholder workshops, and translated user insights into impactful design strategies—resulting in a 30% increase in the customer base.
