Designing clarity into complex experiences.

Selected works

Selected Works

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Cross Boarder Money Transfer App & Website

Application Web Design

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SaSS Dashboard

App Design UI/UX

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Ridas

Cab Booking

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I'm a UI/UX Designer with 7+ years of experience crafting human-centered digital products. I turn user insights into intuitive systems that scale.

UX Process / Philosophy

My 5D Framework - I don’t just design screens—I design outcomes.

01

Discover

I begin by understanding the business goals and uncovering user problems through user research methods such as interviews, surveys, and competitor analysis.

02

Next

Next, I analyze the research findings to identify key insights. I create user personas, map out user journeys, and craft clear problem statements to guide the design direction, while prioritizing user needs.

03

Ideate

With a clear understanding of the problem, I brainstorm possible solutions, sketch initial wireframes, map user flows, and explore multiple design directions to address user pain points creatively.

04

Design

I move on to creating wireframes and interactive prototypes, then develop high-fidelity UI designs. I ensure consistency through design systems and incorporate accessibility best practices.

05

Test & Iterate

Finally, I conduct usability testing to validate the designs, gather feedback, and refine the solution. I work closely with developers for a smooth handoff and continuously improve the product based on insights.

Professional Experience

01.

Senior Product Designer

Transactor BDC

2020 – 2025

Led the design of an international money transfer app, driving seamless cross-border transactions. Conducted user research, created responsive multi-device designs, and collaborated with cross-functional teams to improve customer engagement and align with business goals.

02.

Product Designer

Crested5 Media

2018–2020

Designed complete web and app experiences from concept to delivery. Validated design decisions through A/B and usability testing, applied SEO and responsive design techniques, and worked closely with developers for smooth implementation.

03.

Product Designer

Sentinel Group

2016–2018

Designed and launched the SentiCare App using user-centered design principles. Built a consistent design system, led stakeholder workshops, and translated user insights into impactful design strategies—resulting in a 30% increase in the customer base.

Community & Leadership

• Mentor at Paddicode Academy

  Coaching junior designers on UX fundamentals and portfolio building.

• Speaker, Sara Foundation Africa

  Talk: "Designing for Brand Advocacy: Why UX MattersVolunteer"

• Volunteer UX Consultant

  GoalPrime – Redesigned onboarding flows, improving sign-up rate by 32%.

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